{"id":53,"date":"2012-04-12T18:58:23","date_gmt":"2012-04-12T18:58:23","guid":{"rendered":"http:\/\/janice.kurbjun.com\/?page_id=53"},"modified":"2014-10-07T17:08:26","modified_gmt":"2014-10-07T17:08:26","slug":"in-print","status":"publish","type":"page","link":"http:\/\/janice.kurbjun.com\/?page_id=53","title":{"rendered":"Communications Portfolio"},"content":{"rendered":"

BRECKENRIDGE FILM FESTIVAL MEDIA CAMPAIGN:<\/strong><\/p>\n

This portfolio represents a specific public relations and promotional campaign, created for the Breckenridge Film Festival. \u00a0<\/em>It includes local and regional press editorial and advertisements, radio interviews and advertisements, broadcast media mentions, social media on four platforms and other digital communications mechanisms designed to present a cohesive and expansive outreach effort.<\/em><\/p>\n

This campaign was extremely successful for the Breckenridge Film Festival, helping to drive a nearly 35% increase in ticket sales year-over-year between 2013 and 2014. It was based on a $10,000 marketing budget. \u00a0<\/em>The 2014 emphasis on social media outreach leading up to the festival produced much-needed filmmaker-festival interaction, increased shares, likes and retweets that broadened the outreach base.<\/em><\/p>\n

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LOCAL NEWSPAPER EDITORIAL:<\/span><\/p>\n

The Summit Daily News reporting staff was presented a set of press releases, upon which they built their press coverage. Almost every story with a press release was published. Through excellent relationships and quality pitches, we arranged weekly film reviews to appear in the newspaper leading up to the festival.\u00a0<\/em><\/p>\n

2014-09-10 Family Friendly Programming<\/a><\/p>\n

2014-09-12 Bis Gleich Review<\/a><\/p>\n

2014-09-12 Music Films<\/a><\/p>\n

2014-09-12 Pie Lady Review<\/a><\/p>\n

2014-09-16 Explore Calendar<\/a><\/p>\n

2014-09-17 Food Patriots Review<\/a><\/p>\n

2014-09-17 Opening night Story<\/a><\/p>\n

2014-09-18 Pie Lady Story<\/a><\/p>\n

2014-09-19 Explore Calendar<\/a><\/p>\n

2014-09-19 Higher Story<\/a><\/p>\n

2014-09-19 What Cheer Story<\/a><\/p>\n

2014-09-20 Colorado Films Story<\/a><\/p>\n

2014-09-20 Higher Story<\/a><\/p>\n

2014-09-20 Lady B Review<\/a><\/p>\n

2014-09-20 Wrenched Review<\/a><\/p>\n

2014-09-21 Explore Calendar<\/a><\/p>\n

2014-09-21 Jessica York interview<\/a><\/p>\n

2014-09-21 Una Vida Story<\/a><\/p>\n

Weekender – Full Weekend Edition Focusing on BFF<\/a><\/p>\n

Weekender – Angel Azul Review<\/a><\/p>\n

Weekender – Bis Gleich Review<\/a><\/p>\n

Weekender – Food Patriots Review<\/a><\/p>\n

Weekender – Into the Silent Sea Review<\/a><\/p>\n

Weekender – Pie Lady & Bingo Night<\/a><\/p>\n

Weekender – Una Vida Review<\/a><\/p>\n

Weekender – Wrenched Review<\/a><\/p>\n

2014-09-26 The Flume – Breckenridge Film Festival brings a touch of Hollywood to the Colorado Rockies<\/a><\/p>\n

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NATIONAL BLOG EDITORIAL:<\/span><\/p>\n

The Breckenridge Film Festival story was picked up by the Breckenridge Resort Blog and and the GoBreck blog, both with national reaches.\u00a0<\/em><\/p>\n

Breckenridge Resort Blog – Environment and adventure_ Breckenridge Film Festival is Sept. 18\u201321<\/a><\/p>\n

GoBreck Blog – Breck Film Fest Delivers It All<\/a><\/p>\n

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RADIO EDITORIAL:<\/span><\/p>\n

“Una Vida: A Fable of Music and Mind” was the festival’s closing night film, and special guest Aunjanue Ellis (“The Help”, “Men of Honor”) appeared on radio with director\/producer Richie Adams to discuss the film’s themes of Alzheimer’s Disease impacts.<\/em><\/p>\nhttp:\/\/janice.kurbjun.com\/wp-content\/uploads\/2012\/04\/Una-Vida-Interview-Compressed-9-20-14.mp3<\/a><\/audio>\n

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REGIONAL NEWS COVERAGE:<\/span><\/p>\n

FOX31 Denver picked us as a hot-spot for leaf-peeping, and MTN Town Magazine included us as a fall festival must-see.\u00a0<\/em><\/p>\n

Fox31 Denver – Fall Color Guide_ Best hidden hikes, drives and events<\/a><\/p>\n

MTN Town Summer Festivals<\/a><\/p>\n

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E-NEWSLETTER:<\/span><\/p>\n

Our outreach expanded beyond the digital BFF community into the GoBreck and Summit School District communities. Breckenridge Resort also picked us up and blasted us to their entire national network.\u00a0<\/em><\/p>\n

BFF – Thanks for a fabulous festival!<\/a><\/p>\n

GoBreck E-Newsletter – At Your Service! Friday, September 12, 2014<\/a><\/p>\n

Summit School District – Family Connections<\/a><\/p>\n

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REGIONAL TELEVISION ADVERTISING:<\/span><\/p>\n

Comcast Xfinity Ad – Targeted at affluent Denver, Boulder and CO Springs neighborhoods<\/a><\/p>\n

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REGIONAL ADVERTISING:<\/span><\/p>\n

Mountain Town Magazine, 5280 Magazine and KUNC Radio came on board as regional media sponsors of the Breckenridge Film Festival, delivering broad-reaching advertising across the Front Range, resulting in tangible and trackable attendance results.\u00a0<\/i><\/p>\n

MTN Town<\/a><\/p>\n

TravelZoo<\/a><\/p>\n

(Currently Missing: 5280 advertisement)<\/em><\/p>\n

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RADIO ADVERTISING:<\/span><\/p>\n

The Breckenridge Film Festival worked with two local\u00a0radio stations in the mountains\u00a0to enhance the local message.\u00a0<\/em><\/p>\nhttp:\/\/janice.kurbjun.com\/wp-content\/uploads\/2012\/04\/AdventureReelFinal.mp3<\/a><\/audio>\nhttp:\/\/janice.kurbjun.com\/wp-content\/uploads\/2012\/04\/ChildrensProgramFinal.mp3<\/a><\/audio>\nhttp:\/\/janice.kurbjun.com\/wp-content\/uploads\/2012\/04\/EnvironmentalFinal.mp3<\/a><\/audio>\nhttp:\/\/janice.kurbjun.com\/wp-content\/uploads\/2012\/04\/GeneralFinal.mp3<\/a><\/audio>\n

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NEWSPAPER ADVERTISING:<\/span><\/p>\n

A branded local media ad campaign drew comments and support, contributing to a 35% growth in ticket sales in 2014.<\/em><\/p>\n

2014-08-30 Labor Day Ad<\/a><\/p>\n

2014-09-07 Advertisement<\/a><\/p>\n

2014-09-10 Advertisement<\/a><\/p>\n

2014-09-11 Advertisement<\/a><\/p>\n

2014-09-12 Advertisement<\/a><\/p>\n

2014-09-15 Advertisement<\/a><\/p>\n

2014-09-16 Advertisement<\/a><\/p>\n

2014-09-17 Advertisement<\/a><\/p>\n

2014-09-18 Advertisement<\/a><\/p>\n

2014-09-19 Advertisements<\/a><\/p>\n

2014-09-20 Advertisement<\/a><\/p>\n

2014-09-21 Advertisement<\/a><\/p>\n

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EVENT BRANDING:<\/span><\/p>\n

BFF In-Venue Trailer<\/a><\/p>\n

BFF In-Venue Trailer 2<\/a><\/p>\n

BFF Poster<\/a><\/p>\n

Adventure Reel Poster<\/a><\/p>\n

Program Booklet<\/a><\/p>\n

Rack Card<\/a><\/p>\n

\"Main<\/a><\/p>\n

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\"Information<\/a><\/p>\n

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\"Information<\/a><\/p>\n

\"Bowflags\"<\/a><\/p>\n

\"Program<\/strong><\/p>\n

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JANICE KURBJUN ELSEWHERE IN PRINT:<\/strong><\/em><\/p>\n

Human Interest:<\/p>\n

Marriage that lasts a lifetime<\/a><\/p>\n

Wild Colorado:<\/p>\n

Wildflowers and the five senses<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

BRECKENRIDGE FILM FESTIVAL MEDIA CAMPAIGN: This portfolio represents a specific public relations and promotional campaign, created for the Breckenridge Film Festival. \u00a0It includes local and regional press editorial and advertisements, radio interviews and advertisements, broadcast media mentions, social media on four platforms and other digital communications mechanisms designed to present a cohesive and expansive outreach […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-53","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/janice.kurbjun.com\/index.php?rest_route=\/wp\/v2\/pages\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/janice.kurbjun.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/janice.kurbjun.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/janice.kurbjun.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/janice.kurbjun.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53"}],"version-history":[{"count":9,"href":"http:\/\/janice.kurbjun.com\/index.php?rest_route=\/wp\/v2\/pages\/53\/revisions"}],"predecessor-version":[{"id":140,"href":"http:\/\/janice.kurbjun.com\/index.php?rest_route=\/wp\/v2\/pages\/53\/revisions\/140"}],"wp:attachment":[{"href":"http:\/\/janice.kurbjun.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}